Freelance Photographers Tips: 6 ways to optimize eCommerce product photos

image shows revenue graph for optimized images

Convert your online visitor to a real buyer using the best possible optimized images. A perfect optimized image really helps to grow your online selling and optimize your eCommerce product photos can generate a huge amount of money. How? well, in this tutorial I will give best 6 tips for optimizing your product photos that will lead to increase your online selling.  

Most Important ways to optimize your product photos_

1. Keep your product photos simple and focused

2. Shoot your photos in best angel

3. Invest in post production image editing

4. Highlight the important part of your product

5. Do not forget about the SEO

1. Keep your product photos simple and focused

As a freelance photographer or eCommerce seller, before posting your product photos to your online store keep in mind that there might be thousands of other sellers who are also selling the same products. So your images need to be very clear and simple that will give a tremendous outlook to your buyer and optimize eCommerce product photos can really help. Simply you cannot make your customer confused about the product and the best way to do that is using a crisp and clear product photo which is optimized for eCommerce site posting. 

Plain background/Transparent background, white background are the most commonly used for image background that gives a great look to your image. 90% product found in the online stores are simply plain/ white background. So whether you shoot your photos in the studio on green screen or outdoor shoot, you should edit your photos and remove the background to make it plain/ white background before posting the photos. This is the very begining technique of optimize eCommerce product photos. 

Here are some example optimize eCommerce product photos of plain/ white background_

Keep your product photos simple and focused with white & plain background

2. Shoot your photos in best angel

A bad angel product may lose its outlook value and can lose your real customers.  To get a perfect shape of your image, first shoot them in the perfect angel. Do not shoot your product photos above the eye level or down the eye level. 

In some cases a single image may express all the information about your product. But in most cases you should use not only one image to get your eCommerce customers. Use as many as images that will perfectly give a perfect idea of your products. These all photos should be taken from different angles to express all of the information about your photos. This is the another technique of optimize eCommerce product photos. You can shoot one photo from front view; one photo from side angel and another photo that shows back view. Your customer may want to see your product from every possible angle to make a purchase. 

image shows water pot product shoot
image shows weeding ring
weeding ring image shoot

3. Invest in post production image editing

The 3rd technique for optimize eCommerce product photos is to outsouce your image optimization from a 3rd party expertise company. In this modern technology days, the eCommerce business is growing in a very high rate all over the world. Basically eCommerce business is replacing the physical market. Nowadays people do not want to waste their time visiting the shopping mall while they can find all the products online! 

That is a great chance to grab the online consumers to sell your thousand of products and generate money. People buy products relaying on the photos that you share in your online store. So images are most important part in the eCommerce industry to grow your selling and optimize eCommerce product photos can play a very important role. If the case is like that, you cannot use a RAW image to post. The image may have unwanted object that you want to eliminate from your final photos. As an eCommerce seller or photographer you have thousands of photos to post and edit them after shoot can really consume your valuable time.

Outsource your image optimization services

You can outsource your image post production online like you are using online to sell your products. That is very simple! You search for image post production company in google and will find a lot of companies who are providing optimize eCommerce product photos online. You can simply leave your images to them and use your valuable time doing other things to improve your eCommerce business. They will charge you money for doing your image post production (like optimize your eCommerce product photos) but in the final result you will get crisp and clear image!

There are hundreds of Image Editing Company available online. Here is the best 5 image editing company list_

1. Clipping

2. Clipping Path India

3. Clipping Path Source 

4. Color Experts BD

5. Clipping Path King

4. Highlight the important part of your product

Optimize your eCommerce product photos with detailed informations of the product highlited because a buyer may want to have a detailed look at your products before actually purchasing it. So use some photos that will highlight the product important parts of your product. For an example, if you are selling T-shirt in your online store, use the highlighted images of the material of your T-shirt, Colour and closer look of the neck. These images will really help to lead an online user to purchase your product. 

optimized image for eCommerce company

5. Do not forget about the SEO

While posting your eCommerce product photos in your online store you cannot simply ignore the SEO (Search Engine Optimization). Optimize eCommerce product photos with specific image title and use alt text while posting the photos in your eCommerce site. 

To find your product online SEO can play a vital role because google shows the best search result depending on the SEO. Here are some tips_

1. Give a best title of your image

2. Resize the image

3. Use descriptive alter text

4. Compress images to decrease size

All above the SEO technique will help your product to find online. If you do not follow the SEO tools, your product will be lost among the thousands of products and will not be able to generate sales. So, optimize eCommerce product photos is must for growing your online selling.

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