No one just wants to see a straight-to-camera shot anymore, especially not with products. We want to visually answer any questions that your customer might have, that the product descriptions don’t fully explain. That’s why having a variety of camera angles is so important. Your smartphone photography allows you to shoot your products from different angles.
The ultimate goal is to shoot your product from every angle, giving your customers a 360-degree view of the product. If you are not sure which features you should capture, focus on features that showcase the quality of your product. Take closeups of the fabric, print details, texture, or even your products being put to use. Be sure to highlight the detailed elements of your product, especially the ones that customers might want to inspect.
For those new to product photography, I recommend moving the product rather than moving around the camera. Keeping the product in roughly the same place each time and rotating it, means your final shots will all be framed the same. Consistency here is key. These are the main camera angles you should be aware of and experiment with during your photoshoot.
Eye-level: This shows the product exactly the way you see it in reality. This is recommended for your hero image.
High Angle: High angle shows the product from above as if you are looking down at it from an angle.
Low Angle: Low angle shows as you are looking at the product from down.
Bird Angle: This shows the product directly from above. As if you are standing over it.