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Freelance Photographers Tips: 6 ways to optimize eCommerce product photos
Convert your online visitor to a real buyer using the best possible optimized images. A perfectly optimized image really helps to grow your online sales and optimizing your eCommerce product photos can generate a huge amount of money. How? well, in this tutorial I will give the best 6 tips for optimizing your product photos that will lead to an increase in your online sales. Most Important ways to optimize your product photos_ 1. Keep your product photos simple and focused 2. Shoot your photos in the best angel 3. Invest in post-production image editing 4. Highlight the important part of your product 5. Do not forget about the SEO
1. Keep your product photos simple and focused
Before posting your product photos to your online store as a freelance photographer or eCommerce seller, keep in mind that there could be thousands of other sellers selling the same products. So your images must be very clear and simple in order to provide a great impression to your buyer, and optimizing eCommerce product photos can really help. Simply put, you cannot confuse your customer about the product, and the best way to do so is to use a crisp and clear product photo that has been optimized for eCommerce site posting.
Plain background/transparent background, and white background is the most commonly used image backgrounds that give your image a great look. 90% of the products available in online stores have a plain/white background. So, whether you shoot your photos in the studio with a green screen or outdoors, you should edit them and remove the background to make them plain/white before posting them. This is the basic technique for optimizing eCommerce product photos.
Here are some examples optimize eCommerce product photos of plain/ white backgrounds_
2. Shoot your photos in the best angel
A bad angel product may lose its outlook value and cause you to lose genuine customers. To get the perfect shape of your image, start by shooting it at the perfect angle. Do not shoot your product photos above or below eye level.
In some cases, a single image may be sufficient to convey all of the information about your product. However, in most cases, you should use more than one image to attract eCommerce customers. Use as many images as you need to give a complete picture of your products. All of your photos should be taken from various angles in order to convey all of the information about your photos. This is yet another method for optimizing eCommerce product photos. You can take one front-facing photo, one side-angle photo, and one back-facing photo. To make a purchase, your customer may want to see your product from every possible angle.
3. Invest in post-production image editing
The third method for optimizing eCommerce product photos is to outsource image optimization to a third-party expert company. In these modern technological days, the eCommerce business is expanding rapidly all over the world. Essentially, eCommerce is replacing the physical market. People nowadays do not want to waste time going to shopping malls when they can find everything online!
That is a fantastic opportunity to attract online customers and sell thousands of products while making money. People buy products based on the images you post in your online store. So images are the most important part of the eCommerce industry for increasing sales and optimizing eCommerce product photos. If this is the case, you cannot post a RAW image. The image may contain an unwanted object that you want to remove from your final photographs. As an eCommerce seller or photographer, you have thousands of photos to post, and editing them after the shoot can take up a significant amount of your time.
Outsource your image optimization services
You can outsource image post-production online in the same way that you sell products. It’s as simple as that! If you Google image post-production company, you’ll find a slew of businesses that provide optimized eCommerce product photos online. You can simply leave your images to them and focus on growing your eCommerce business. They will charge you for image post-production services (such as optimizing eCommerce product photos), but the end result will be crisp and clear!
There are hundreds of Image Editing companies available online. Here is the best 5 image editing company list_
4. Highlight the important part of your product
Optimize your eCommerce product photos with detailed information about the product highlighted because a buyer may want to look at your products in detail before purchasing them. So, use photos that highlight the product’s most important features. For example, if you sell T-shirts in your online store, use highlighted images of the T-material, the shirt’s color, and a closer look at the neck. These images will greatly assist an online user in purchasing your product.
5. Do not forget about the SEO
While posting your eCommerce product photos in your online store you cannot simply ignore the SEO (Search Engine Optimization). Optimize eCommerce product photos with the specific image title and use alt text while posting the photos on your eCommerce site.
To find your product online SEO can play a vital role because google shows the best search result depending on the SEO. Here are some tips_
1. Give the best title of your image
2. Resize the image
3. Use descriptive alter the text
4. Compress images to decrease the size
All the SEO techniques will help your product to find online. If you do not follow the SEO tools, your product will be lost among the thousands of products and will not be able to generate sales. So, optimizing eCommerce product photos is a must for growing your online sales.