You might hear the saying that people eat with their eyes first. Well, in the world of e-commerce they buy with them first too. Photography plays a crucial role in selling products. But before you go spending thousands of dollars on a new camera and lighting setup, I am going to show you how to take amazing product photos on a budget, by simply harnessing the power of your smartphone and natural light. So here in this blog post, you are going to learn about smartphone photography for posting them in Amazon.
The online trustworthiness of your brand is often judged based on how you visually presented. Since online shoppers can’t touch your products. They really base their purchasing decision on the value that the product photo conveys. That often means having high-quality, beautiful product photography. So, to get started here is a list of everything you need_
A smartphone- The higher the megapixel count, the better.
A mini tripod
A white backdrop
White balance board
A room with a big window
A mini tripod:
It’s a low investment with a high payoff. The tripods stop camera shake and can help you standardize product photo angles.
A white backdrop:
Your backdrop should always be white because it reflects natural light onto the product resulting in an evenly lit photo. Remember to look for pure white as off-white or cream-colored backdrop will be more difficult to control light with.
You will want tape to hold things down and to fix things to your backdrop. Sticky tack also works great.
White Balance Board:
When you are lighting with a window light, there will be a bright side where light is striking the product and shadow side. The shadow side will typically be too dark. And so we need to use something white to reflect the light back into the shadow, brightening it up.
A Room with Big Window:
You need to have a room with big windows. The bigger the window, the more natural light, you will get in.
Now we have the list of things we need. Now let’s start with the photo shoot. First set up your product with the backdrop on a table using scotch tape. Move your table near the window to get the natural sunlight. You will want to start with the window 90 degrees to the right or left of your setup. When shooting next to a window, you want to shoot when the day is brightest.
Take a look at the weather. Is it a fully sunny day or is it an overcast day? If the sun is too strong, you don’t need to completely scrap a photoshoot. Instead, hold a thin white sheet that light can pass through known as a diffuser against the window. This will soften the light and create a less harsh effect. Avoid hard light at all costs, as it often makes the color look more saturated and will highlight even the most minuscule flaws, not normally visible to the naked eye.
If the sun suddenly decides to hide behind the clouds, causing the level of natural light to drop, make sure that you have your foam board on hand. That’s so that you can bounce and intensify the light to fill shadows. Using a white surface helps reflect natural light from the sun back onto the product. Don’t be afraid to play with the angle of the reflector to find the right balance between shadows and lighting. Also, don’t forget to turn off all the other lights inside the room. As other light will contaminate the set. This is really important and is such a common mistake.
The most crucial part of every photo setup is the lighting and it is also the hardest part to get right. There is no quick fix or one size fits all solution. Different products will require different lighting since they are of different sizes and dimensions. It’s up to you to figure out what works best for your product shoot. Be open to trying and adjusting to new things. Once you get a handle on the basics, it will be a case of trial and error until you find the perfect formula. Now we have our setting and lighting sorted.
No one just wants to see a straight-to-camera shot anymore, especially not with products. We want to visually answer any questions that your customer might have, that the product descriptions don’t fully explain. That’s why having a variety of camera angles is so important. Your smartphone photography allows you to shoot your products from different angles.
The ultimate goal is to shoot your product from every angle, giving your customers a 360-degree view of the product. If you are not sure which features you should capture, focus on features that showcase the quality of your product. Take closeups of the fabric, print details, texture, or even your products being put to use. Be sure to highlight the detailed elements of your product, especially the ones that customers might want to inspect.
For those new to product photography, I recommend moving the product rather than moving around the camera. Keeping the product in roughly the same place each time and rotating it, means your final shots will all be framed the same. Consistency here is key. These are the main camera angles you should be aware of and experiment with during your photoshoot.
Eye-level: This shows the product exactly the way you see it in reality. This is recommended for your hero image.
High Angle: High angle shows the product from above as if you are looking down at it from an angle.
Low Angle: Low angle shows as you are looking at the product from down.
Bird Angle: This shows the product directly from above. As if you are standing over it.
So guys I think you have learned a lot about smartphone photography from this blog. You can use your own smartphone and some accessories to capture a professional photo that you can use for promoting your product on Amazon, eBay, Alibaba. There are a lot more ideas about smartphone photography. If you want to learn more you can visit this website https://clippingpathindia.com/blogs/tips/amazon-product-photography-the-secret-is-in-your-smartphone and can gather some more knowledge. If you want to edit your images by someone else after doing your smartphone shoot you can choose https://www.clippingpix.com/. They give very good photo editing services at a low cost, quick turnaround! That’s all for today. See you in my next blog